Want to know if email marketing works? Offer something free of charge. If you’re targeting the right audience with a product that they can make use of at literally no expense to them, you will be inundated with replies/enquiries. We don’t recommend this, of course, but it does always prove one thin…
One of the many, many, many benefits of email marketing is longevity. Believe it or not, people keep hold of emails they consider they may need in the future. We know this because we see it time and time again. Replies to emails starting, ‘You emailed me x number of days/weeks/months ago…’ We had a…
The truth is, we don’t know. Those of you who have spoken with us will know we never answer this question either – dangerous territory. There are too many variables from campaign to campaign to even bother measuring an ‘average’: Different products. Different audiences. Different timings. Ultimatel…
It’s been 838 days since GDPR came into the force in the UK, and we still get asked daily from clients, and recipients, how we “get away with it”! “How can you still send emails for us with all that GDPR stuff?” “Why have you sent me an email? Haven’t you heard of GDPR?” The short answer is…
“I usually delete these types of emails, but it just so happens…” “I don’t respond to emails, but your email has landed at just the right time.” “Your timing is impeccable…” These are some of my favourite sentence-openers. You would not believe how many leads we see coming in for clients that start…
A big part of what we have to do is manage expectations. Quite often, we’ll quote a prospect on an average volume of, say, 10,000 records. “Ok, so can we conservatively expect a 1% lead response then?” is a question I’ve heard multiple times over my 15 years doing this. The answer is always no. A…
I watched the EFL Championship play-off final last night, Fulham v Brentford. It’s known as the ‘richest game in football’. Bear with me on this one. For those who don’t know, the EFL Championship is the league directly below the Premier League. The teams finishing first and second get automatic pr…
I have been thinking a lot recently about what success in marketing means to me. It is one thing to be great at email marketing and be successful in the world’s eyes; it’s another to actually feel successful. I’ve been thinking about what success in marketing would really mean to me. I talked to a…
I know that many of us have issues generating leads when running our own campaigns. I decided to write up the 30 best tips that I have seen work when it comes to generating leads with email marketing. I came up with 24! Here are my 30 24 favourite tips to send a good email: &nb…
Following on from last week's blog of the lacklustre reaction to 'Tell a story'. I thought I'd show something from the other side this week. A simple, yet effective, testimonial from a brand-new client. We received this feedback after his first send: "Thank you Lee, After working for many years and…