𝗟𝗲𝘁 𝗼𝗳𝗳 𝘀𝗼𝗺𝗲 𝘀𝘁𝗲𝗮𝗺, 𝗕𝗲𝗻𝗻𝗲𝘁𝘁
I was watching the 1985 Arnie classic ‘Commando’ last night with my 16-year-old son.
It’s another tick off our list of “Movies Fred has to see”.
If you haven’t seen it, watch it. Classic OTT action and terrible script. Awesome.
Anyway, after the opening scene, I paused it to share with Fred a spin-off scene I first mentioned decades ago.
You see, the movie opens with some bad guys taking out Arnie’s old commando team.
In the first case, the baddies pull up in a garbage truck, leading to their desired victim waking up on hearing them and rushing out in fear he’s missed his bin collection.
“I was worried you’d miss me,” he says to the crooks in their disguise.
“Don’t worry, we won’t,” is the reply as they gun him down.
But my word, an over-elaborate plan and full of ways in which that plan could have gone wrong.
They could easily have knocked on his door and dealt the blow.
And this got me thinking about email campaigns.
Sometimes, we want to, sub-consciously, over complicate what we’re saying.
Go into incredibly fine details to eventually deliver the intended message.
But that message can be missed amongst the waffle.
Results come from your message being understood.
Where you’ve identified a pain point and demonstrated how you can help.
This can be achieved in a few paragraphs.
And leaving room for questions. You want questions.
I’ll be back.
5th July 2023