๐๐ฒ๐ ๐ผ๐ณ๐ณ ๐๐ผ๐บ๐ฒ ๐๐๐ฒ๐ฎ๐บ, ๐๐ฒ๐ป๐ป๐ฒ๐๐
I was watching the 1985 Arnie classic โCommandoโ last night with my 16-year-old son.
Itโs another tick off our list of โMovies Fred has to seeโ.
If you havenโt seen it, watch it. Classic OTT action and terrible script. Awesome.
Anyway, after the opening scene, I paused it to share with Fred a spin-off scene I first mentioned decades ago.
You see, the movie opens with some bad guys taking out Arnieโs old commando team.
In the first case, the baddies pull up in a garbage truck, leading to their desired victim waking up on hearing them and rushing out in fear heโs missed his bin collection.
โI was worried youโd miss me,โ he says to the crooks in their disguise.
โDonโt worry, we wonโt,โ is the reply as they gun him down.
Brilliant.
But my word, an over-elaborate plan and full of ways in which that plan could have gone wrong.
They could easily have knocked on his door and dealt the blow.
And this got me thinking about email campaigns.
Sometimes, we want to, sub-consciously, over complicate what weโre saying.
Go into incredibly fine details to eventually deliver the intended message.
But that message can be missed amongst the waffle.
Results come from your message being understood.
Where youโve identified a pain point and demonstrated how you can help.
This can be achieved in a few paragraphs.
And leaving room for questions. You want questions.
Iโll be back.
Lee Shore
5th July 2023