Email Campaigns: ROI, Easy and Other Benefits
Previously, we touched upon the benefit of always having the appropriate audience for email marketing because of subscribing users. We also looked at fine tuning your audience to make an email campaign as effective as possible. Carrying on from that, we will be looking at further benefits of email campaigns. Specifically, we’ll be looking at the value of email marketing for retailers and the simplicity of implementing an email campaign.
Email Campaigns can Greatly Improve Retail Performance
Marketing Week reports that email generates around £29 billion retail sales annually. Email marketing is great for taking advantage of impulse buying. Customers can go from finding an offer to purchasing an item within two clicks of a button. There aren’t many other marketing platforms which allow this. With a call to action and a link to the checkout, email newsletters can drive sales like no other channel.
Email Marketing is Easy
Email marketing doesn’t necessarily require a huge team or reams of technical nous in order to be successful. It’s certainly possible to jazz up an email campaign with fancy templates, videos, images and logos. Yet, some of the most successful campaigns utilise simple plain text emails. This suggests that it’s the content of an email that is the most important thing. Many email marketing platforms offer drag & drop editors, which allows you to create stunning campaigns, quickly and easily.
Monitor Email Campaigns for Errors, Improve Immediately
Another key benefit of email marketing is that it’s easy to see where you’re going wrong. Monitoring open, click-through and conversion rates, makes it clear and simple to spot how a campaign can be improved. These changes can be made almost immediately too. You're not forced to send work back to print or spend time editing adverts for broadcast.