Merrehill

How to Write Engaging Email Newsletters

How many email newsletters do you subscribe to? And how many do you actually read? An email newsletter can be a great way to tell your customers about the latest products, services and developments in your business. But a bad newsletter will do little more than clog up their spam filters. So, we've…

Written by Lee Shore on 8th Feb, 2021.


Email Marketing: A Long-Term Strategy

With millions of users leaving WhatsApp, we’ve been thinking about the fleeting nature of online tech trends. Thank goodness email is here to stay, making it the perfect channel for your short, medium and long-term marketing strategies. The WhatsApp news would have been unthinkable a year ago.…

Written by Lee Shore on 4th Feb, 2021.


Panic stations

Our CRM went down on Monday morning and did not show its face until later that afternoon at 4pm. This is where our sales team arrange and organise all their calls, add orders and put in design requests. Where our design team pull out all the necessary information to prepare a compelling and lead-ge…

Written by Lee Shore on 3rd Feb, 2021.


How to Send Re-Invite Emails for Rescheduled Events

With 2020 being something of a write-off for events, you might be thinking about sending re-invite emails for rescheduled conferences, seminars or get-togethers. Or, if you’ve decided to move online, you might be wondering how to tweak your invites for a virtual event. Here are a few top tips to ma…

Written by Lee Shore on 26th Jan, 2021.


What has the Larger Reach: Email or Social Media?

TikTok now has over a billion active users, putting it on a par with social media mammoth Facebook. So, this is as good a time as ever to ask, 'what has a larger reach: email or social media marketing?' The short answer is that email marketing still has the largest reach. According to Satista.com,…

Written by Lee Shore on 26th Jan, 2021.


Think we just press a button? Think again...

We like to think we charge a fair rate for a fair amount of work. Most of our clients make a viable return on their investment with us, and that’s what keeps them coming back. However, if I had £1 for every time someone has said, “You only have to push a button” when negotiating a price over the pa…

Written by Lee Shore on 20th Jan, 2021.


Happy New Tier!

Happy New Year! I hope you had a nice break over Christmas. So here we go again. A brand-new year and a brand-new lockdown. The latter, of course, brings its own challenges. Worse for some than others. My personal situation is that I’m back working from my bedroom the home office. My wife and 4 kid…

Written by Lee Shore on 6th Jan, 2021.


You tell me!

Quite often, a client will ask me something along the lines of: “How did my campaign perform?” “How are the results looking?” “Looking at the report, are these figures good?” I always take it as a compliment that clients (generally) respect my knowledge and experience. That they look to me for wisd…

Written by Lee Shore on 9th Dec, 2020.


2020 – A Year of Positives?

All I hear is doom and gloom, and all is darkness in my room.” – The Rolling Stones, Doom and Gloom Whilst the lyrics to this song are somewhat abstract, I do find myself singing this song in my head quite often when catching up on the news, social media, etc at the moment. If you’re not familiar…

Written by Lee Shore on 25th Nov, 2020.


Consistency is King

As well as the very targeted campaigns we run whereby we identify your audience from our database of over one million records by industry, geography and size, we also run campaigns for around 30 of what we call our “mass-market” clients. These are our “bread and butter” clients who offer a product…

Written by Lee Shore on 11th Nov, 2020.