With 2020 being something of a write-off for events, you might be thinking about sending re-invite emails for rescheduled conferences, seminars or get-togethers. Or, if you’ve decided to move online, you might be wondering how to tweak your invites for a virtual event. Here are a few top tips to ma…
TikTok now has over a billion active users, putting it on a par with social media mammoth Facebook. So, this is as good a time as ever to ask, 'what has a larger reach: email or social media marketing?' The short answer is that email marketing still has the largest reach. According to Satista.com,…
We like to think we charge a fair rate for a fair amount of work. Most of our clients make a viable return on their investment with us, and that’s what keeps them coming back. However, if I had £1 for every time someone has said, “You only have to push a button” when negotiating a price over the pa…
Happy New Year! I hope you had a nice break over Christmas. So here we go again. A brand-new year and a brand-new lockdown. The latter, of course, brings its own challenges. Worse for some than others. My personal situation is that I’m back working from my bedroom the home office. My wife and 4 kid…
Quite often, a client will ask me something along the lines of: “How did my campaign perform?” “How are the results looking?” “Looking at the report, are these figures good?” I always take it as a compliment that clients (generally) respect my knowledge and experience. That they look to me for wisd…
All I hear is doom and gloom, and all is darkness in my room.” – The Rolling Stones, Doom and Gloom Whilst the lyrics to this song are somewhat abstract, I do find myself singing this song in my head quite often when catching up on the news, social media, etc at the moment. If you’re not familiar…
As well as the very targeted campaigns we run whereby we identify your audience from our database of over one million records by industry, geography and size, we also run campaigns for around 30 of what we call our “mass-market” clients. These are our “bread and butter” clients who offer a product…
So, for the majority of us, we’re heading into another lockdown tomorrow. You cannot help but compare this to last time. My mind instantly jumps back to that fateful Sunday night in March when the announcement came. A mad dash to the office, grabbing everything we needed for home working, emptying…
Having not come up with any great ideas or decent analogies for this week’s blog, I thought I’d share a brief history of Merrehill and how we got to where we are today! We, the founders, previously worked in reselling software, predominantly MS products. When changes were made in that industry, our…
It was our birthday last week. 15 years of Merrehill! I only noticed when I started receiving ‘Happy anniversary’ messages on LinkedIn! ‘Lee Shore is celebrating his 15th anniversary at Merrehill.’ This coincided with an interesting post that I got involved with on LinkedIn. A connection of mine wa…