So, for the majority of us, we’re heading into another lockdown tomorrow. You cannot help but compare this to last time. My mind instantly jumps back to that fateful Sunday night in March when the announcement came. A mad dash to the office, grabbing everything we needed for home working, emptying…
Having not come up with any great ideas or decent analogies for this week’s blog, I thought I’d share a brief history of Merrehill and how we got to where we are today! We, the founders, previously worked in reselling software, predominantly MS products. When changes were made in that industry, our…
It was our birthday last week. 15 years of Merrehill! I only noticed when I started receiving ‘Happy anniversary’ messages on LinkedIn! ‘Lee Shore is celebrating his 15th anniversary at Merrehill.’ This coincided with an interesting post that I got involved with on LinkedIn. A connection of mine wa…
Want to know if email marketing works? Offer something free of charge. If you’re targeting the right audience with a product that they can make use of at literally no expense to them, you will be inundated with replies/enquiries. We don’t recommend this, of course, but it does always prove one thin…
One of the many, many, many benefits of email marketing is longevity. Believe it or not, people keep hold of emails they consider they may need in the future. We know this because we see it time and time again. Replies to emails starting, ‘You emailed me x number of days/weeks/months ago…’ We had a…
The truth is, we don’t know. Those of you who have spoken with us will know we never answer this question either – dangerous territory. There are too many variables from campaign to campaign to even bother measuring an ‘average’: Different products. Different audiences. Different timings. Ultimatel…
It’s been 838 days since GDPR came into the force in the UK, and we still get asked daily from clients, and recipients, how we “get away with it”! “How can you still send emails for us with all that GDPR stuff?” “Why have you sent me an email? Haven’t you heard of GDPR?” The short answer is…
“I usually delete these types of emails, but it just so happens…” “I don’t respond to emails, but your email has landed at just the right time.” “Your timing is impeccable…” These are some of my favourite sentence-openers. You would not believe how many leads we see coming in for clients that start…
A big part of what we have to do is manage expectations. Quite often, we’ll quote a prospect on an average volume of, say, 10,000 records. “Ok, so can we conservatively expect a 1% lead response then?” is a question I’ve heard multiple times over my 15 years doing this. The answer is always no. A…
I watched the EFL Championship play-off final last night, Fulham v Brentford. It’s known as the ‘richest game in football’. Bear with me on this one. For those who don’t know, the EFL Championship is the league directly below the Premier League. The teams finishing first and second get automatic pr…