An introduction. A friend of mine, who works in the fitness industry, writes a daily blog. The subject matter of his blogs are usually daily observations, that most can relate to, which he then uses to compare with physical and mental well-being. It's a powerful tool, gets people thinking, and is…
I had an interesting chat with a client last week. I've had the same conversation many times over the past 15 years, and will continue to do so. It was regarding the subject line for his email campaign. He wanted to directly reference the product being promoted in the subject line (think model and…
To create a successful email campaign, you need a team of specialists! Luckily, that's exactly what we have here at Merrehill. Currently, we're a large enough email marketing company to manage millions of targeted messages every week for a range of clients in a variety of professional industries.…
So, what happens first? Included in our Email Marketing service we allocate a dedicated Account Manager who works with you on your campaign. Not only do they spend time working with you to establish what your product or service is but also who your target audience is to achieve the best results. If…
Wondering why email design is so important? Content and design go hand in hand! Whilst it's important the content of your email is not only relevant and informative, it's also vital to have a great design. To some, design can be an afterthought, but we believe a good email uses design to improve th…
Out with the old, in with the new! With Autumn quickly approaching we thought we'd take some seasonal inspiration and talk about the importance of change and renewal. When it comes to email marketing, your list must be clean. To ensure that your emails are going to the correct people, you need to…
Email marketing has always been one of the most popular marketing channels. Probably because of the huge ROI it yields for businesses. It has gained serious popularity as creative options have reached new heights with the advancements in email design. Also, most businesses make great use of email…
Email Marketing Delivers the Best ROI What are the benefits of marketing through emails? If your company or business isn’t utilising emails for your marketing, should they? The answer is yes. To get the highest ROI, marketing through email is the way to go. Advertising specifically through email is…
Previously, we touched upon the benefit of always having the appropriate audience for email marketing because of subscribing users. We also looked at fine tuning your audience to make an email campaign as effective as possible. Carrying on from that, we will be looking at further benefits of email…
What Are Trigger Emails? Trigger-based emails are emails that are sent out automatically based on user behaviour. The most common forms of trigger emails are ‘welcome’ emails, ‘thank you’ emails and ‘transactional’ emails, such as order confirmation email and email receipts. The data behind trigger…