Merrehill

Email Marketing: The Benefits of an Email Campaign

Email Marketing Delivers the Best ROI What are the benefits of marketing through emails? If your company or business isn’t utilising emails for your marketing, should they? The answer is yes. To get the highest ROI, marketing through email is the way to go. Advertising specifically through email is…

Written by Lee Shore on 22nd Mar, 2019.


Email Campaigns: ROI, Easy and Other Benefits

Previously, we touched upon the benefit of always having the appropriate audience for email marketing because of subscribing users. We also looked at fine tuning your audience to make an email campaign as effective as possible. Carrying on from that, we will be looking at further benefits of email…

Written by Lee Shore on 19th Mar, 2019.


Trigger Emails: How They Can Help Your Business

What Are Trigger Emails? Trigger-based emails are emails that are sent out automatically based on user behaviour. The most common forms of trigger emails are ‘welcome’ emails, ‘thank you’ emails and ‘transactional’ emails, such as order confirmation email and email receipts. The data behind trigger…

Written by Lee Shore on 21st Feb, 2019.


Mobile Friendly Email Marketing: Why Is It Important?

The Amount of Emails Being Opened on Mobiles is Going Up and Up In 2012, 27% of all marketing emails were opened on a mobile device. By 2014, that number jumped up to 42%. Now, it’s as high as 61%. Thats a high rate of growth and it's all because they're now more mobile friendly! And what do you do…

Written by Lee Shore on 21st Feb, 2019.


Mobile Device Growth: Optimising Marketing for Mobile Users

Many exciting trends and developments hit the world of email marketing in 2018 as email turned 40 years old. From the emergence of AMP for Gmail to mobile email reaching its long-awaited tipping point. Today, I'll be exploring how email marketing has evolved for the average user of a mobile device.…

Written by Lee Shore on 31st Jan, 2019.


A Consumers View: Email Advertising Vs Social Media Advertising

Hey everybody! It's 2019 and we’re back in business! (Though to be honest, we never really stopped). We’re looking forward to finding out what this year holds for us. Let’s have a look at an aspect of email marketing we think is going to change over the next year, Email Marketing vs. Social Me…

Written by Lee Shore on 29th Jan, 2019.