I visited one of my biggest and oldest clients earlier this month. As always, he asked me “What’s new?” What’s the latest thing we’re offering, trialling, or on the horizon? I told him “Absolutely nothing”. He knows, in the past, we’ve always looked for that ideal add-on to our email campaigns, any…
I was watching football with my 12-year-old, Harry, at the weekend, and at the time United were 1 up at Chelsea. We’re big United fans. Don’t hold it against us. Harry, as he often does, was using an app he has to monitor the stats. Possession, shots on target, passes completed, etc. “Chelsea are…
What do you do? If you’d asked me that question a few years ago, I’d have said, “I run a B2B marketing company.” Accurate, but vague. Usually met with a nod of approval, or perhaps, “Ok, cool.”. Ask me today, and my answer is different. What do I do? I generate leads for businesses. The typical rep…
So Merrehill is 16-years old today. I’d forgotten until some comments were made re a LinkedIn anniversary. 16 wonderful years. With lots of not-so wonderful parts along the way. Standard though right? Bumps along the road and all that. So what can we do now we’re 16: We can get marriedDrive a moped…
“If it works, I’ll do it again.” One of the most common promises we hear from new clients. I’m sure it’s the same across the entire marketing industry. And it makes perfect sense. We generally assume it “working” as being our client has made more from the campaign, than they spent. Or they’ve signe…
Which adverts, or email promo sticks in your mind for the wrong reasons. One that we discuss quite often here at Merrehill came in the form of an email years back. It was a very well know Pizza chain. The email was delivered on 5th November and was pushing Bonfire Night deals. The subject line was…
Ok, first & foremost, my timing is out here. This subject line would have been better suited when every man & his dog was watching ‘The Queen’s Gambit’ on Netflix. This blog could be about critical timing, but it isn’t. Another time perhaps. If you haven’t watched, firstly, watch it! Its br…
I’m not a wordsmith by any stretch of the imagination. Anyone who knows me well will tell you that. I was talking with my wife recently about how I’m always me, no matter what. So, if I’m at home, at work, with friends, emailing a client or writing a blog, I’m the same person. And you wouldn’t be…
Does a picture speak more than a thousand words? I don’t believe so. Clients and prospects often ask why we favour a text-based email over a well-presented and easy-on-the-eye email. It’s simple. Sixteen years doing this - and over 35,000 campaigns - tells me that they work better. You can’t…
I saw a post last week on LinkedIn that caught my attention. It was a “humblebrag” post from a chap who shared a photo of a senior gentleman drinking a pint in a pub. The story with the image went along the lines of: This chap had struggled using the pub’s app to order his drink, he hadn’t been out…