Merrehill

Jargon, Schmargon

I saw a great quote the other day. From George Orwell, of all folk. I’m sure you’ve heard of him. He said: “Never use a long word where a short one will do.” This resonated with me. As a long-time despiser of corporate jargon firstly. And secondly, when I see campaigns using words only in…

Written by Lee Shore on 14th Apr, 2021.


25% off what??

Day in, day out, we all receive emails with special offers. On my personal email accounts, these are sometimes of interest to me. These are brands I’ve subscribed to and actively signed up to receive offers from. But on my business account, a lot of emails I receive are of course cold. “BUY NOW AND…

Written by Lee Shore on 17th Mar, 2021.


What is the most important element of a good email campaign?

I constantly see differing opinions on this question, and more often than not, I disagree with the answer others give. Some will tell you ‘data is king!’ And yes, it’s vital to have a good data list. We’ve used the same data source for over 14 years, and the accuracy and deliverability of the data…

Written by Lee Shore on 10th Mar, 2021.


Many Happy Returns: How to Write Birthday Emails

For many people, their birthday is their favourite day of the year. A personalised email from their favourite brand can make it even better. Research from Experian uncovered the advantages of sending birthday emails. Compared to other promotional communications, these greetings generate: A 481% hig…

Written by Lee Shore on 2nd Mar, 2021.


Cold Emails, Warm Welcomes

Writing an engaging introduction is no small task, but the success of your entire email marketing campaign just might depend on first impressions of your cold emails. It’s Not About You Most cold emails start by introducing the company or the person. While this seems natural and polite, it puts emp…

Written by Lee Shore on 28th Feb, 2021.


Once Upon a Time: Using Stories in Emails

Stories are great for making your email marketing stand out. They’re an opportunity to show off the personality of your business and the people you work with while highlighting the real-life problems your product or service solves. Chapter 1 Begin by identifying your call to action. Once you’ve ide…

Written by Lee Shore on 24th Feb, 2021.


Email Marketing While You’re Out of Office

Wouldn’t it be great if your email could do your work for you while you’re out of office? Out of office emails present a great marketing opportunity. After all, they’ll be seen by a lot of the same people who receive your marketing emails. It’s commonly accepted that out of office emails should inc…

Written by Lee Shore on 20th Feb, 2021.


Hemingway's Rules for Writing

Ernest Hemingway adopted his clear and simple style while writing for the Kansas City Star. Developing this led to him cementing his status as one of the most influential writers in history. While you might not be striving for literary acclaim with your email marketing, Hemingway’s rules for writin…

Written by Lee Shore on 16th Feb, 2021.


Going Up?: How to Use an Elevator Pitch in Email Marketing

An elevator pitch is one of the oldest tricks in the marketing book. They might even seem a little bit antiquated. Especially now that a lot of us are working from home, which means the only people we’re likely to meet in the elevator are Mrs Smith and her Pomeranian from across the landing. But th…

Written by Lee Shore on 12th Feb, 2021.


Say less, better.

I saw a brilliant Tweet last week. It read, “Emails are like billboards. They get seen at 75mph. If you can grab them in about one second, they'll take the next exit, and then you can tell them more. Say less, better.” Spot on, I thought. It resonated with me, as only two days previously, I’d had…

Written by Lee Shore on 10th Feb, 2021.