“If it works, I’ll do it again.” One of the most common promises we hear from new clients. I’m sure it’s the same across the entire marketing industry. And it makes perfect sense. We generally assume it “working” as being our client has made more from the campaign, than they spent. Or they’ve signe…
Which adverts, or email promo sticks in your mind for the wrong reasons. One that we discuss quite often here at Merrehill came in the form of an email years back. It was a very well know Pizza chain. The email was delivered on 5th November and was pushing Bonfire Night deals. The subject line was…
Ok, first & foremost, my timing is out here. This subject line would have been better suited when every man & his dog was watching ‘The Queen’s Gambit’ on Netflix. This blog could be about critical timing, but it isn’t. Another time perhaps. If you haven’t watched, firstly, watch it! Its br…
I’m not a wordsmith by any stretch of the imagination. Anyone who knows me well will tell you that. I was talking with my wife recently about how I’m always me, no matter what. So, if I’m at home, at work, with friends, emailing a client or writing a blog, I’m the same person. And you wouldn’t be…
Does a picture speak more than a thousand words? I don’t believe so. Clients and prospects often ask why we favour a text-based email over a well-presented and easy-on-the-eye email. It’s simple. Sixteen years doing this - and over 35,000 campaigns - tells me that they work better. You can’t…
I saw a post last week on LinkedIn that caught my attention. It was a “humblebrag” post from a chap who shared a photo of a senior gentleman drinking a pint in a pub. The story with the image went along the lines of: This chap had struggled using the pub’s app to order his drink, he hadn’t been out…
I received an interesting reply to a LinkedIn ad last week. It was in response to one of my ads promoting email marketing. The respondent was, in their opinion, catching me out. He said: “Email marketing can’t be that good if you’re having to advertise on LinkedIn.” It was followed by the laughing…
I saw a great quote the other day. From George Orwell, of all folk. I’m sure you’ve heard of him. He said: “Never use a long word where a short one will do.” This resonated with me. As a long-time despiser of corporate jargon firstly. And secondly, when I see campaigns using words only in…
Day in, day out, we all receive emails with special offers. On my personal email accounts, these are sometimes of interest to me. These are brands I’ve subscribed to and actively signed up to receive offers from. But on my business account, a lot of emails I receive are of course cold. “BUY NOW AND…
I constantly see differing opinions on this question, and more often than not, I disagree with the answer others give. Some will tell you ‘data is king!’ And yes, it’s vital to have a good data list. We’ve used the same data source for over 14 years, and the accuracy and deliverability of the data…